Altium Packaging ensured that most of its bottle offerings contained over 80% PCR to align with Seventh Generation's brand identity. All of this was accomplished while maintaining and, in some cases, improving performance standards.Īltium Packaging’s work with Seventh Generation® produced a variety of innovative solutions, including a 100-ounce laundry bottle made of 100% PCR and bio-resin. The result was a family of bottles with a brand-specific look and feel, high-content PCR and bio-resin usage, and the added benefit of increased sustainability through reduced bottle weight. Seventh Generation® leveraged Altium Packaging’s Studio PKGTM engineering, design, and testing expertise to create a new line of bottles incorporating large quantities of Envision Plastics’ post-consumer resin (PCR). When Seventh Generation needed a partner that could create packaging that reflected their commitment to sustainability while helping them stand apart from their competitors.
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